As a result of Krysta’s investments in her staff, the Charlotte’s team is a major reason this bridal boutique stands out today. “The biggest accomplishment I’m most proud of is my employees, past and present,” Krysta says. In taking extra initiative to hire individuals who truly care about their brides, and who would continue to grow into strong and independent young women while inspiring beauty and confidence in others, Krysta has created a hardworking, loyal and dedicated family to represent Charlotte’s, and who she considers to be the backbone of her company.

Stylist Stephanie Jarrett is one such member of the Charlotte’s family who expresses her affection for working in an environment that is largely centered around empowering others, both customers and employees alike: “I love that I get to work in a place that is led and run by ambitious and kind women. Our number one priority every time we open our doors is to not only help brides find their gown, but to create life moments, and our brides can feel that.”

Beyond simply finding the right wedding gown, Charlotte’s stylists like Stephanie seek to know and understand their brides, and show them that all brides are deserving of a more luxurious, and less intimidating, dress-buying experience. “Our goal at Charlotte’s is to create a safe and welcoming environment for brides to have the space to not only find their dress, but to create memories as well. We do this by curating a diverse collection of wedding gowns to fit ladies of all shapes and sizes, with well-trained stylists to help and celebrate you, and private suites that create an intimate experience for brides and their guests,“ Stephanie explains.

Before ever trying on their first gown, every Charlotte’s bride is spoken with ahead of time for the opportunity to share vital information about their wedding, and then interviewed upon arrival to their appointment by their personal stylist- all an effort to better understand the bride’s individual needs. The extra time and effort taken to get to know the bride is what makes the gown selection process so unique for each Charlotte’s bridal experience. Gowns are not simply picked out based on the bride’s own choice in style or design, but also with deep consideration for the type of wedding event, the bride’s personality traits, and any fears or concerns that brides may have over finding the right dress.

By closely listening to the bride’s hopes and expectations for their wedding gown, while taking into account any prior gown-shopping experiences, Stephanie is able to select gowns that are not only beautiful, but are right for each bride in every way. “Brides feel like they can trust me to help them see the best parts of themselves, and to celebrate that by finding a dress that is perfect for them. They feel like I listen to their wants and desires, and I am more like a friend helping them find their gown, versus a salesperson,” she says.

Attesting to the personal Charlotte’s experience is Lauren Allee of PNW Weddings, who Stephanie directly assisted in expertly finding the perfect bridal gown. With a professional background in the bridal industry, Lauren had her own hopes and expectations while searching for a wedding dress. After a disastrous first appointment on her day of planned bridal shop visits, Lauren entered the Charlotte’s showroom wary and discouraged after having previously been pushed to settle for gowns that weren’t exactly what she had in mind.

“I was blown away by Charlotte’s,” she says. “Stephanie pulled 5 or 6 dresses that were all perfect, but I felt an instant emotional reaction to ‘the one’ – there’s never been a dress that’s more me.” Affirming the Charlotte’s goal of making their brides feel comfortable in every way, Stephanie succeeded in providing Lauren with an intimate, exciting and stress-free experience that “felt like shopping with a friend.” Aside from the breathtaking choice in designer gowns, Lauren was also impressed by the chic decor, friendly team of stylists and private salons that provide every Charlotte’s bride with an elite experience.

Thanks to Krysta’s commitment to her business, and the passion and care of stylists like Stephanie, Charlotte’s has grown more popular than ever and is ready to continue serving local brides for years to come.